Clothing in India reflects the tradition of India. People’s dress style define their values and culture. Ancient Indian Clothing adds richness to Indian culture. The saree for ladies and dhoti kurta for men was default code of dressing in public. In villages and rural part of India same can be seen throughout.
However with changing times, dress sense has changed. Clothing conveys the personality of the person in first look. More focus is on wearing what makes a person look presentable and the ease with which the dress can be wore. With Indian economy opening, designs from western part of the world were borrowed and the official dress became suite. We can see many women also dressing western style on their way to work. Mostly for ladies and coat and tie for gents is most widely followed in official purpose dressing.
The major push to fashion industry in India was given by emerging new field of fashion designing where the multiple types of fabric along with mixture of colors give plethora of choices for people. Famous fashion designer like Ritu Kumar, Manish Malhotra, Neta Lulla and many other have earned a name in fashion designing field. This lead to many new brands in clothing getting launched more frequently.
Companies like Arvind Limited, Binny and Co., Birla Cotsyn (India) Ltd, Bombay Dyeing, Fabindia, Grasim Industries, Kalyan Silks, Lakshmi Mills, Madura Fashion & Lifestyle, Raymond, Prateek Apparels and Provogue have become large name in clothing and textile industry in India.
Increase in disposal income and increasing youth population in India had added the much needed fuel for clothing sector to grow. Man has not been so choosy and sensitive about his attire before than now.
Huge opportunity in fashion retail has also encouraged many players to start website only on fashion retail. In this high margin, high volume industry there is place for every player with huge demand. Not only adults, a major thrust has been on fashion industry for infants and kids. Highly colourful and in all sizes and designs, the kids are spoiled by the choice available for them. E-tailers like Firstcry.com, babyoye.com to name few are the players in retail clothing segment of only infants and kids.
With everyday growing demand of new clothing designs and fabrics, India clothing industry has never been on such a sweet spot before and investments from all the leading stakeholders is bound to increase in this leading sector.