Indian Tourism Industry is third fastest Growing tourism Industry in the world. Tourism Industry is not only one of the largest contributor to the overall GDP of country but also provides employment to a large number of people. In many states like Jammu & Kashmir, Kerla, Goa, Uttranchal tourism is identified as preferential sector and huge investments are earmarked for its growth and development.
In addition to entertainment and religion tourism, medical tourism in India is on rise. Many patients from foreign countries visit India to avail medical facilities which are cost effective and advanced. Efforts of Narendra Modi led BJP government to provide Visa on Arrival facility to increasing countries will act as a milestone in giving a boost to tourism in India.
In addition to contributing to the growth of economy, tourism also acts to put up a face of India and helps to develop brand India. The hospitality growth in terms of the investment going into open new hotels, restaurants, salons has been phenomenal in past few years leading to the availability of sufficient rooms and entertainment centres to handle the tourists that visit India every year. Growing disposable incomes and young population in India has its own increasing demand for tourism. Taj Mahal, Khajuraho Temples, Ajanta & Ellora, Hampi, Kerla Houseboats, Golden Temples, Goa, Varanasi Ghats, Ladakh, Konark Temple and Andaman Islands are some of the most visited places in India.
Travel Industry has been one of the early adopters of internet and has played increasing important role in e-commerce market. Convenience of getting all tourism related information and bookings at a click is responsible for achieving a whooping growth in the online Travel industry. MakeMyTrip, Cleartrip and Yatra are three major Indian players in this segment. Expedia.co.in, trivago.in, goibibo.com, booking.com and agoda.com are other of the other players that have made their mark in this Industry With the growing number of internet and smartphone users, the tourism industry has evolved, and like any other online. Some of the interesting trends and developments in this space are as follows:
1. Penetration of internet banking/ debit card/ credit card usage on mobile phone.
2. Higher penetration mobile in India and increasing sale of Smart phones.
3. Increasing disposable Income.
4. Growth in Aviation Industry